Showing posts with label businesses. Show all posts
Showing posts with label businesses. Show all posts

17 September 2013

Coming soon.. please help

I'm struggling with writing all my posts recently, but I'm back and going to try to do one post per week minimum. BUT I NEED YOUR HELP.

I have a bunch of posts planned but I don't know what to do first, so I want you guys to tell me what you are most interested in, then I will write about it.

Here's the options:
- A wrap up of my recent USA trip which includes a visit to Seattle, Portland, The City, San Diego and LA.
- A review of the L2 Beer Industry Digital IQ report
- How to be little; rough digital ideas for tiny breweries (I intend on publishing usable strategies that could easily be implemented and will make profit)
- Micro brewing is not a Trend; an article on why Marketers need to stop calling craft beer a trend and see the bigger picture.
- Beer Tweets; why twitter is more important for craft brewers than any other channel.

That's it. Hopefully I can get each of these articles done in the next couple of weeks, if you really want to see one of them, just leave a comment below.

29 November 2012

Quick Quiz/ Help me out yo!

I have come upon a bit of a problem.

I work at an advertising agency and we very luckily have a bar area and a fridge which is always stocked with beers. These are usually of the extremely mainstream variety. Tooheys and Hahn Super Dry are stables, while the purchase likes to spice it up with the ever exotic Corona!

Luckily, we also have a thing at work called the Cain award. This award in honor of the first murderer in the bible goes to the thing that each month gathers the most votes for getting rid of. I like this because instead of people bitching at work, they can just vote for the cain award and get rid of their problematic issues, like annoying systems of processes.


This month I organised dissent among my colleagues, and have managed to have our beer choices win the Cain award.

BUT here lies my challenge.

I am now faced with choosing three beers that everyone will enjoy. I was thinking 4 Pines Kolsch, Little Creatures Bright ale or even the divisive Gage Roads Atomic!

What would you choose, if you had to pick three beers for the Friday afternoon drinking pleasure of over 150 of your closest workmates? Remembering that a Rauch might not get the reception you gave it when you were stroking your chin in the local beer cafe.

13 August 2012

Craft Beer and Marketing



Tonight I'll write an article about this video, in the mean time watch this and have a think if you want.